Uh-oh. It’s Spring. And y’know what that means? The Mum Coat will soon be prised from our grasping fingers and we’ll be found out.
We won’t be able to get away with wearing the same, possibly slightly stained sweatshirt under cover of the coat on the school run. Or sweatpants when we have absolutely zero intention of going to the gym. Or pyjamas. Maybe. Only that once when you were running really late though. Promise.
Anyway, I digress. The point is, soon, very soon, I may have to spend more than my usual 3.4 seconds to think about what I wear. And if you hadn’t already gathered – I need desperate help.
This is where Lyst comes in. Lyst is your expert, fashion-forward, personalised shopper who knows exactly what you like. Lyst will tempt you in with a few perfectly cut, beautifully draped old favourite styles, and bravely smuggle in a few pieces you wouldn’t normal think to look at – but it’s OK, Lyst has got your back. Lyst knows.
You see, on signing up, you’re taken through various designers and their key trends and pieces and you tell Lyst whether you like them or not – and based on these, it’s able to generate a whole host of suggestions for you.
I created a Lyst of dresses, because heaven knows I need help with anything vaguely feminine or that takes some effort to wear. Another really good thing about Lyst is that there’s something for every budget. Don’t be alarmed by the hand-embroidered tulle or bead appliqued Valentino gowns (and oh my, they are magical) – Lyst also lists the likes of Zara, H&M, TOPSHOP, ASOS and Forever21 to name a few more affordable retailers for those of us with clumsy dispositions or sticky fingered children.
Creating Lysts is really the highlight here, think of it like Pinterest but with clothes. Every item on Lyst has a “Lyst it” button, where you can conveniently keep that cute ASOS denim pinafore dress safe to peruse later. You can also edit these Lysts – Window Shopping, What I’d Look Like If I Had 2 Hours To Get Ready In The Morning & An Unlimited Budget, Brother’s Wedding in June, Girl’s Night Out – you get the idea.
And because of this, I think Lyst and I are going to be the very best of friends. I may even start a new funky mum coat Lyst for next A/W.
This is a collaborative post.